you-need-a-better-blogging-workflow

I Took The Plunge With CoSchedule And This Happened To My Blogging Workflow

Let’s talk about your blogging workflow for a minute.

How many different programs, spreadsheets, and processes are you using as part of your blogging workflow to plan and promote your blog content?

Three?  Five?  More?

I decided that I would find out, and my total was seven.

SEVEN different things I had to log into or reference in order to manage what should be ONE workflow.

Aside from the sheer ridiculousness of using seven things for my workflow (is that even a flow anymore?), the negative impact on my productivity was literally making me crazy.

Read on to find out how I solved my blogging workflow woes and how you can implement the same thing for your blog.

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Photo by Christin Hume on Unsplash

Did you know that every time you switch tasks, it takes a toll on your productivity?

Yup – multitasking is more than just scrolling through your news feed while fixing dinner or putting on your mascara while sitting in carline.

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Check out the different things that psychologists consider to be multitasking:

  • performing two or more tasks simultaneously
  • switching back and forth from one thing to another
  • performing a number of tasks in rapid succession

I’m pretty sure that my entire day’s activities are covered by a combination of these. Whoops!

And here I was thinking I was really making strides toward more productivity by having each task in an ordered list…

Check out this quote on task switching from the APA:

“Although switch costs may be relatively small, sometimes just a few tenths of a second per switch, they can add up to large amounts when people switch repeatedly back and forth between tasks. Thus, multitasking may seem efficient on the surface but may actually take more time in the end and involve more error. Meyer has said that even brief mental blocks created by shifting between tasks can cost as much as 40 percent of someone’s productive time.”

best-workflow-for-bloggers-tip

What if I told you there was a way to organize all your blog + social + email workflows in ONE Place?

Too good to be true?

Nope

Way out of your price range?

Also nope.

Are you curious?

I thought so!

Meet the CoSchedule Essentials Plan 🙂

Eliminate the endless email threads, piles of sticky notes, and the dozen
and half moving pieces.
Focus on the real work of writing top-notch content
AND growing your audience.

I have been in love with the idea of using CoSchedule with my blog forever, but always thought it was way out of my price range.

So I was content to just read the CoSchedule Blog and participate in their totally awesome webinars for the time being.

At least, I was content until I got an email from them explaining how I could get the Essentials Plan AND join their referral network to reduce the monthly subscription price as much as 100%!

(a.k.a. there’s a way to get it for free…but you have to put in the work!)

Holy Cow! 

I could barely contain my excitement about finally setting up an efficient blogging workflow within just one app.

I signed up immediately and started digging into all of the amazing features.

With CoSchedule You Can Build A Seamless Workflow From Start To Finish

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You can sync all of your favorite tools and social platforms into one place, so you can focus on driving traffic to your blog (not jumping from one tool to the next).

Goodbye task switching!

CoSchedule even easily integrates with tools bloggers already use such as WordPress, Google Analytics, Evernote, Google Docs, MailChimp, Zapier, and more – so the endless logging in and out of multiple programs can be a thing of the past.

Imagine how much simpler sharing your content across multiple social media channels would be if you could schedule it out ahead of time and it just happened!

Even better, many of their features were built with bloggers and other solo marketing teams in mind, and their site is jam-packed with free tutorials, free checklists, and free webinars to help you make the most of your marketing workflow.

The video below walks you through exactly how to set up CoSchedule as a blogger, and I followed it step-by-step to be up and running in one afternoon.

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Overall, I have been thrilled to see such a big improvement in my blogging productivity since signing up for a plan with CoSchedule.

I was able to discontinue use of several other apps as a result, and without having to switch from one program to another, I can stay “in the zone” and get MUCH more accomplished!

If you still aren’t sure that it would be a good fit for you, they do offer a FREE TRIAL so you can give CoSchedule a try risk-free.

And if you want to check out some of their awesome resources designed to improve your blogging workflow and save you some serious time, be sure to visit the CoSchedule blog!

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How To Combat Stolen Pins on Pinterest

Are you as tired of stolen pins as I am?

I have found a way to make sure that my Pinterest boards don’t contain any stolen pin images, and it’s actually pretty easy.

The best part?

I can easily help out my blogger friends by letting them know if I come across a stolen pin image of theirs during the process!

In this article:

  1. What is a stolen pin?
  2. Why would someone steal a pin?
  3. How can you tell if a pin is stolen?
  4. What to do if a pin image is stolen?
  5. How to identify stolen pins on your own boards using Pin Doctor!

If we all work together to get these stolen pins OFF of Pinterest, then we can go back to creating content for our readers without worrying that they will be sent somewhere other than our site when they click on our carefully crafted pin images!

hot-to-combat-stolen-pins-on-pinterest

 

What Is A Stolen Pin?

You may be wondering what the heck counts as a stolen pin anyway…

If someone uses an image that they did not create and do not have permission to use as a Pin Image pointing to their site, it is usually considered “stolen.”

Sometimes a Pin Thief will have the stolen Pin Image point to their own affiliate link as well.

example-of-stolen-pin-in-smart-feed

 

Why Would Someone Steal A Pin?

Often, the stolen pin is a popular one, and the Pin Thief is hoping to capitalize off of that traffic to use it to their own advantage.

By “stealing” a pin image from a popular blogger or well-known website, the Pin Thief knows that there will be a better distribution of that pin across Pinterest and it will be more likely that Pinterest users will click through to their site.

Since many sites monetize via advertising networks, there is a direct correlation between increased traffic and increased revenue, even if the visitor doesn’t stick around.

If you are struggling with getting traffic to your website, please don’t follow the lead of the Pin Thieves!

Check out this FREE Blog Traffic Bonus Guide from Lena Gott to get some great ideas about increasing your traffic.

free-blog-traffic-bonus-guide

You can also see my post on working smarter instead of working harder with some additional tips from her!

When redirecting a stolen pin to an affiliate site, the Pin Thief is hoping to “lock in” their affiliate cookie and get credit for future purchases from that user.

As a result, many bloggers are spending HOURS reporting their stolen pins to Pinterest in an effort to protect their brand and their means of income.

 

How can you tell if a pin is stolen?

As you are skimming the Pinterest Feed, you may notice that the URL of the Pin Image will not match the destination that the pin directs you to, and the site listed will seem spammy & unrelated.

As you can see from this image, the website listed in white when I hovered over it with my mouse is the same website listed below as part of my username. Also, the title of the post on the pin and the title of the article it links to cover the same content.

A stolen pin, on the other hand, might have the title of the article below listed as “ways to make money fast” or something else completely unrelated.

Like in the example above, Rich Pins can be insanely helpful in this research, and I highly recommend that if you don’t currently have them enabled, that you do so soon.

 

Check out these articles to get started:
Pinterest For Business | Rich Pins
Simple Pin Media | Complete Guide To Rich Pins

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What Do I Do If I Find A Stolen Pin?

If the pin is yours, you can report it directly to Pinterest.

But if it doesn’t belong to you, you can either notify the creator of the image or just move along and not repin it to your own board.

Lena Gott, who runs the popular website What Mommy Does, recently wrote a very good article titled What To Do When Someone Steals Your Pins. Make sure you check it out as it gives a step-by-step process for reporting pins that have been stolen as well as tips for identifying stolen pins and protecting your images.

How To Identify Stolen Pins On Your Own Pinterest Boards Using Pin Doctor

Watch the short video below where I show how to navigate the Pin Doctor report in BoardBooster and check the images versus the associated URLs to identify stolen pins. If you are anything like me, there are so many pins on your boards that checking each one manually would be quite cumbersome, but luckily your first report via Pin Doctor is FREE!

As a side note, if you haven’t tried out BoardBooster yet, you can get a FREE trial including 500 pins, one Pin Doctor report, and one use of the Pin Mover. Go ahead and sign up today, it only takes a few seconds and it’s totally worth it!

boardbooster-logo-yellow-pink

 

Hopefully, this post gave you some insight as to what can be done to combat stolen pins on Pinterest.

This is a huge problem, as pin thieves use bots to “scrape” the images from original pins and replace the URL with their own.

As bloggers, this causes us to lose both income and credibility.

Until Pinterest comes up with a better way to manage this issue, I hope that you will do your part and make sure to rid your own boards of stolen pins and help your fellow bloggers out by letting them know if you find one so that they can report the stolen pin to Pinterest.

Have you been affected by stolen pins? Let me know in the comments below, and add any other tips you might have for us as well!

Price or Power – What to Look for in Your Mailing List Provider

Price vs. Power: Choosing Your Mailing List Provider

Aside from time & location freedom, the biggest benefit to starting an online business is the lack of start-up funds required. You don’t have to buy inventory to stock a store, you don’t have to spend a lot on equipment (I got this desk at Amazon for under $30 – but it is so cute!), & you don’t have to shell out cash for employees & insurance & all those other costs associated with brick and mortar businesses.

But being too focused on that low-cost mentality can cause you to lose sight of the bigger picture, too.

While it is possible to start a business without spending any money at all, it’s truly not a good idea. Your free hosting account will no doubt have downtime issues & support issues not to mention the mess of ads they’ll serve up to your visitors! Social media accounts are great, but what happens if your account gets locked or deleted? All of your contacts are GONE!

So, while bootstrapping your business is a good thing, making business decisions based solely on cost is not.

Nowhere is that more true than when it comes to choosing an email list provider.

Deliverability Issues

Here’s the biggest problem you may see with low-cost providers: deliverability. Email services such as Yahoo, Gmail, & others vigorously defend their users’ accounts against spam & will often mark your legitimate email as spam, simply based on the IP address it originates from.

Larger email service providers have the resources to fight these false spam reports & keep your deliverability rates high. That’s what their users are paying for. But if you were to choose a free or low-cost provider, you might get sent straight to spam. Over time, you’ll see your email deliverability rates plummet!

Limited Features

Deliverability aside, many lower priced providers can afford to charge lower rates because they limit the features available. For example, you might only be able to collect 500 addresses before being upcharged, or you may only be able to send a certain number of emails each month. Even worse, you may not be able to segment your list or automate your emails without incurring extra fees – if they even offer that option at all!.

Before you make the impulse decision to use a low-priced or free email provider, be sure you fully understand the limitations of the account. While some limits might be okay with you, others might put a serious cramp in your business-building efforts & journey to a new lifestyle.

ConvertKitI used MailChimp for about a week before deciding to switch to ConvertKit in order to have access to their features. They even offer great getting started tutorials on their website, free of charge, along with One Month Free for New Users!

 

Finally, keep in mind that changing providers later (when you’re “ready”) can be a huge undertaking.

You’ll have multiple landing pages & opt-in forms to edit, connections with your shopping cart, webinar host, social media accounts, & countless other integrations to deal with. Hopefully you’ll have a big list of names to import to your new provider, many of which could either opt-out or be marked as undeliverable at your new host.

Rather than go through all that trouble, the best option is to choose the right provider from the start, & if cost is an issue, create a plan to cover the expense instead of settling for the wrong service.

Personally, I opted to enroll in a course by a professional blogger in order to ensure I was using all of the features in the best possible way for my business.
Redefining Mom Email Welcome Sequence Swipe File Convert Kit Masterclass
If you are interested in learning more, check out this Free Welcome Email Swipe Sequence from Monica at Redefining Mom, which also provides information about her ConvertKit Masterclass Course.