What's More Important Than Money? (Find Out & Find Your Why)

What Is More Important Than Money?

Understanding Why You Really Do What You Do Will Lead You To Find Your “Why”- Your Passion And True Calling.


What do you think super-successful people all have in common?


It’s not experience.

It’s not extraordinary skills.

It’s not even a powerful drive.


Although all of these things can definitely help you succeed, they’re not a prerequisite.

After all, no one is born with experience or skills, & plenty of successful people lack drive.


The one thing that does make a difference in your level of success, though, is being able to identify your “why.”


  • Why did you decide to become a ________?
  • Why do you spend so many hours at your job every week?
  • Why do you stay up too late & get up too early, just so you can work on growing your side hustle into a business?

“Why” is what ultimately drives us to success, but here’s the thing: it’s different for everyone.

Why Thought Bubble


Your why is not my why, & my why is not her why.

It’s a deeply personal choice that can have great meaning…or maybe not.

For example, a survivor of domestic abuse might happily spend 60 or 70 hours each and every week mentoring other victims of abuse, or counseling couples on how to break the cycle. Her big why is a strong desire to prevent other women from suffering in the same way she did.

A mother of small children may be saddened at the thought of sending her kids to daycare just so she can go to work to (barely) pay for it. Her big why is a drive to spend as much time with her kids as she can, while still supporting her family.

A young entrepreneur might resist taking the same path her parents took, working for a big company for 40 years, only to retire & find themselves with barely enough to live on. Instead, she dreams of having the income (& the time) to see the world while she’s still young enough to enjoy it.


So what’s your big “why”? It’s not money, is it?

It might be the freedom to travel, the ability to spend time with your family or to earn enough money to be able to live debt-free.

Whatever it is, make your “why” the driving force behind every action you take.

When you’re deciding whether or not to take on a new responsibility, ask yourself if it’s aligned with your “why.”

When you’re setting goals for the year, ask yourself if those goals are moving you closer or further from your big why.

Thinking of branching out into a new business venture?

If you ensure that it’s in alignment with your big “why” success is suddenly much more attainable.

Think about what your biggest wants & needs are – is it money or something deeper? What will it take to get you there?

In an upcoming post, I’ll break down the best ways to set your goals to align your actions with your “why.,” but for now, decide what is more important than money in your life.

4 thoughts on “What's More Important Than Money? (Find Out & Find Your Why)

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